FREELANCE PERFORMANCE MARKETING

More growth. Less wasted ad spend.

I help brands get better results from their online advertising. I manage Google and Meta Ads, fix tracking issues and improve landing pages, so you can see what's working and make better use of your budget.

Portrait of Bine Ovsec
400–600
qualified leads / month
+40%
more qualified leads
13,000+
app downloads driven
GOOGLE ADSMETA ADSGA4GTMCROWORDPRESSFIGMACONVERSION TRACKING
GOOGLE ADSMETA ADSGA4GTMCROWORDPRESSFIGMACONVERSION TRACKING
RESULTS

Results, delievered

Some results from campaigns I've managed, optimized and tracked.

400–600
qualified leads per month
from Google & Meta Ads
+40%
more qualified leads
through campaign optimization
13,000+
app downloads
from launch, paid + organic
€0.10–1.50
cost per lead
achieved on selected paid campaigns
€3,000+
monthly ad budget
planned and optimized
+50%
campaign engagement
through continuous testing
WHAT I DO

Let's make it work.

GOOGLE & META ADS

Ads that earn their budget.

I build, manage and optimize Google and Meta campaigns with a focus on testing creatives, refining targeting and putting budget where it performs.

TRACKING & ANALYTICS

No more guessing.

I make sure your tracking works properly, so you know what's driving results — and what's not.

WEBSITES & LANDING PAGES

Pretty is nice. Converting is better.

I design websites and landing pages that look good and give people a reason to take the next step.

CONVERSION OPTIMIZATION

Find the leaks. Fix them.

I look at what happens after the click — where people drop off, what gets in the way and what can be improved to turn more visits into conversions.

SELECTED WORK

Built. Launched. Made it work.

01 / 03
KamKam — ride-sharing app — Mobile app
Mobile app

KamKam — ride-sharing app

Full UX/UI design of the app, end to end — from wireframes in Figma to launch. Helped grow it past 13,000 downloads.

  • UX research
  • iOS UI
  • Design system
Digital advertising — creative production and channel management — Digital advertising
Digital advertising

Digital advertising — creative production and channel management

Setting up ad accounts, running campaigns and reporting. 400–600 qualified leads a month at a €0.10–1.50 cost per lead, with €3,000+ monthly budgets.

  • Design
  • Meta
  • Google Ads
Portrait of Bine Ovsec
DESIGN × PERFORMANCE↗
ABOUT ME

Good design gets attention. Good marketing does something with it.

I've always liked the mix of creativity and numbers. Building something that looks good is one thing — seeing people actually use it is another.

I've worked across websites, digital products and paid advertising, so I tend to look at the whole journey — from the first idea to what happens after someone clicks.

DESIGN·PAID MEDIA·WEB·CRO

READY WHEN YOU ARE.

Let's make something work.

Have a campaign, website or idea in mind? Tell me what you're working on.