Growth marketing specialist

Experiences that sell.

I improve ROAS from the first ad click to a loyal customer.

400–600
leads per month
13,000+
app downloads driven
+40%
more qualified leads
RESULTS

Numbers I've moved

A few results from running paid acquisition, content and product marketing.

400–600
qualified leads per month
from Google & Meta Ads
+40%
more qualified leads
through campaign optimization
13,000+
app downloads
from launch, paid + organic
€0.10–1.50
cost per lead
across paid channels
€3,000+
monthly ad budget
planned and optimized
+50%
campaign engagement
through continuous testing
  • Grew an Instagram account from ~300 to 1,000+ followers with a content strategy and short-form video.
  • Built two channels to ~2,000 followers each for a mobility startup, from zero.
  • Generated 1,000–3,000 candidate leads per month across Google, Meta and LinkedIn Ads.
  • Built GA4 dashboards and reports that made budget decisions data-driven.
  • Set up HubSpot email and SMS automations to re-engage leads through the funnel.
  • Use generative AI and automation to speed up content, research and campaign planning.
SELECTED WORK

Websites, apps and ad campaigns

KamKam — ride-sharing app
Mobile app

KamKam — ride-sharing app

Full UX/UI design of the app, end to end — from wireframes in Figma to launch. Helped grow it past 13,000 downloads.

  • UX research
  • iOS UI
  • Design system
Polni zagona — website
Website

Polni zagona — website

Full UX/UI design of the website, end to end.

  • Webflow
  • Design system
  • UX research
Digital advertising — creative production and channel management
Digital advertising

Digital advertising — creative production and channel management

Setting up ad accounts, running campaigns and reporting. 400–600 qualified leads a month at a €0.10–1.50 cost per lead, with €3,000+ monthly budgets.

  • Design
  • Meta
  • Google Ads
WHAT I DO

Design and growth

UX / UI design

From research and wireframes to finished interfaces and design systems for web and mobile.

Website design

Marketing and e-commerce sites built to convert, with a clear visual identity.

Meta Ads

Creative and funnel strategy on Facebook and Instagram, with constant A/B testing.

Google Ads

Search, Performance Max and YouTube campaigns built to hit your target CPA.

Portrait of Bine Ovsec
ABOUT ME

Hi — I design products and run ads that drive growth.

I'm a designer and performance marketer. I help startups and small teams take an idea to a finished product, then make sure the right people find it through Meta and Google Ads.

I cover the whole cycle — research, design, launch and analysis. I like working carefully, and I care about results I can measure.

Want to have a quick talk?

Send me an email and let's talk about how we could work together.